Reach Out and Touch Someone

Remember that tagline from AT&T? They sure had the right idea. In the Real Estate industry, failing to reach out and touch your current clients and prospects can completely destroy your business. Let’s brainstorm some ideas that you can implement today to let your past clients know you appreciate them and to let your future clients know that YOU are the one for all their real estate needs.

Home Anniversary
A Realtor I know has a very special way to stay in touch with past clients and keep her name out there in front of them. When she closes a sale, she adds the date of the sale to the buyer’s record in her database. Then, each year on the anniversary of the sale, she sends a card to the buyer reminding them that this is the anniversary of their purchase and wishing them all the best. When her clients are ready to sell (or know someone who is) they will contact her because her personalized service towards them has gone above and beyond.

Groundhog Day
Many Realtors send out cards at Christmas to their entire contact list and usually include a calendar with their business card. While this is a good thing to do, folks are inundated with mail around Christmas and it will get lost in the shuffle. Besides, the little calendars seem to fall apart before January is even over! Why not send out Groundhog Day cards instead? Or choose another semi-obscure holiday and wish all your clients a very merry Flag Day. Your special postcard or newsletter will be well remembered as it will be unique!

Constant Contact
They say in marketing that your message has to hit your prospect 6-9 times before they will actually become a client/customer. Many Realtors use a subscription service to generate newsletters or postcards that they send to all their clients once a month. Others use a complex marketing plan involving emails, postcards, letters and phone calls. Start thinking now what you would like to see as a prospect. What would convince YOU to use a particular agent for your Real Estate needs? Your answers to these questions will help narrow your focus and come up with a client contact plan that best suits you and your clients.

With the right tools, consistently staying in contact with your clients and prospects can be very simple -- and the rewards are outstanding!